Youtuber Elijah Daniel just purchased Hell, Michigan, for Pride Month and used the opportunity to rename the town.
Gay Hell is a real place about 20 miles northwest of Ann Arbor, Michigan. It has been on sale for years and Daniel says he can’t disclose how much he paid to be mayor for two weeks. (He’s now in the process of purchasing the town permanently. In 2017, Daniel was also Mayor of Hell and banned heterosexual people in the town as a stunt. See below.)
This time it’s his way of making a statement. Daniel is from Michigan and says that he always drove past the town growing up and says it’s his way of,
“Getting my audience involved in politics by doing it in a funny way.”
Daniel said on Twitter,
“Ahead of pride month Trump’s administration put a ban on embassy’s flying pride flags. so as of today… my first act as owner, I have renamed my town to Gay Hell, MI. The only flags allowed to fly are pride.”
He grew up “very religious” and was told a lot if you’re gay, you go to Hell. So, he figured that Gay Hell would be perfect in a rural, religious area.
“I’m just from Michigan and every time we drove past we knew that town, oh that’s Hell. I just thought turning it into Gay Hell would be funny. It’s been pretty good for my fans. A lot of upset Trump fans, but that’s nothing new to me.”
Daniel is interested in keeping the town and hopes to make small changes. He says he hopes to do an annual festival to welcome more people to Gay Hell.
ahead of pride month Trump’s administration put a ban on embassy’s flying pride flags.
so as of today, I am now the owner of Hell, Michigan. I bought the whole town.
And my first act as owner, I have renamed my town to Gay Hell, MI.
The only flags allowed to fly are pride. pic.twitter.com/AKOcZm2Jvm
(Photo, Twitter, Wikimedia Commons; via CNN)